In May 2016, a very exciting announcement was made: Desert Trip, a 3-day rock ‘n roll extravaganza, was to take place in October at the same venue (The Empire Polo Club) as the renowned 7-year-old annual Coachella Valley Music & Arts Festival in Indio, California, in close proximity to the luxurious desert oasis of Palm Springs. Coachella brings in close to 200,000 people over two weekends and features rock, hip hop, independent, electronic dance & indie music/bands and attracts A-list celebrities and a mostly millennial crowd sporting the coolest boho-chic clothing.
Desert Trip is produced by the same entity as Coachella – Goldenvoice – and would feature the “concert of the century” featuring the biggest names in rock ‘n roll over the last 50+ years: Bob Dylan, The Rolling Stones, Neil Young, Paul McCartney, The Who, and Roger Waters. Following the same format as Coachella, there would be two weekends of Desert Trip as well, attracting 75,000 fans to each.